The Official Fluid Blog

Okay, not totally naked. What we meant was, FLUID promotes naked feet! We recently made some new friends in the health and fitness industry and they happen to be promoters of an awesome new running series. They (Scott and Lauren Jones) call their invention The Naked Foot 5k.

Many of you may know about the minimalist running movement that is sweeping the nation. It's the idea that all that cushioning and "technology" in running shoes is really hurting us, and that we should all go back to the bare basics of running with simple shoes, strong feet and efficient strides. Well, The Naked Foot 5k Series has nothing to do with all that. Instead, "this run is all about having fun and feeling free. Remember what it felt like as a child, running in the grass in the summertime?  Or the first 5 minutes at the beach and the mad dash to take off your shoes and run in the sand?  This is what the Naked Foot 5k is all about."

So with this dream, Scott and Lauren have taken to the road. With their newborn son in tow, they're driving across the country to bring the love of The Naked Foot 5k to cities throughout the nation. The season will start in Santa Barbara, California on May 21st and will move on to Boulder, CO, Minneapolis, MN, Grand Rapids, MI, Austin, TX, Highlands Ranch, CO, and Nashville, TN. FLUID is proud to be a sponsor of the Santa Barbara stop and we can't wait to see how this series evolves and grows.

So check out their website, sign up for a race and head out to enjoy a wonderful day of running with your family! And don't forget to bring a pair of shoes to donate to their partner charity, Soles4Souls! In the meantime stay healthy, run free and Live FLUID!

Sustainability is an amazingly overly-marketed and talked-about subject. Even talking about its "over-discussedness" is talked about too much. How can anyone know whether a company is really sustainable or not? What are the guidelines? At Fluid, we're not totally sure. Regardless, we know it's about time to start making an effort. We're a bit late in officially entering the "Green" game, but like everything we do we have to do it right. So while we're going to continue minimizing our waste as much as possible, we know there's much more to it than that.

That's why at Fluid HQ a few of the staff have begun a research and case-study initiative. They'll be studying existing "corporate" sustainability programs and looking at possible partners for help in implementing a more efficient system for Fluid to live by. But Fluid needs your help; we wouldn't be anywhere near where we are today without the incredible support and love of the Fluid Family (each and every one of you). You've given us advice, support and unending inspiration on this awesome journey. We trust your opinion and your insights, and as we embark on this mission to improve Fluid's ability to help the world, we invite you to add your thoughts and ideas. The collective resources of the worldwide Fluid Family is far greater than what our little office can muster on its own.

So if you have experience (or just ideas!) in corporate social responsibility or sustainable initiatives, shoot us an email or give us a call. We'll be happy to hear from you and we'll take your words to heart. In the meantime, stay tuned for updates on how the project is going! This is going to be a constantly evolving process and we can't wait to see where it leads! We hope you're as excited as we are!

Cheers!

Team FLUID