Earlier in the year, Fluid was approached by a representative from Project RideRED. This organization works with top companies in the cycling world to develop products that allow cyclists to show that they care about finding a cure for HIV/AIDS. Most importantly though, they're active in solving the problem, from funding innovative programs that promote AIDS education, to helping those currently living with AIDS, to actively supporting AIDS vaccine development.
Fluid jumped at the opportunity to help and is now honored to be the official recovery drink of Project RideRED. To show
our support, we headed out to the 4th annual World AIDS Day Ride this past Sunday. The ride started and ended at Bike Effect in Santa Monica, California, and all riders wore red to show their support of those living with AIDS and their dedication to finding a cure. Members of the Fluid crew rode the course with the group before happily serving up Fluid to everyone at the finish. The day was filled with good people, beautiful views, and plenty of reflection, not to mention the best recovery drink on the planet! All of us at Fluid look forward to the future of this project and to working with Project RideRED to find a cure. To learn more about Project RideRED and find out how to get involved, take a look at http://www.projectridered.org/.
Comments